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How to get perfect lighting for your TikToks & Reels
Published September 12, 2022
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Hard truth: Good lighting makes your videos easier to watch. We know content is king, but you can’t get there with bad lighting.
You can achieve a great look with everything you have at home. No equipment necessary. Here’s how.

Use a window

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  • Open the curtain or blinds of your window.
  • Position your camera in front of the window so it’s shooting away from the window.
  • Stand in front of the window with the camera facing you. The light should be hitting you or your product.

Take advantage of late afternoon light

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  • Go outside or find a window that faces South/West after 4PM. Let that soft afternoon light hit your face or your product at a sweet angle.

Go outside during the day

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  • Avoid shooting outside when the sun is at its highest. Capture that morning or late afternoon light instead—it’ll look better on you.
  • Put a candle or dim lamp behind you to give your background some character.
  • Avoid ceiling lights as much as you can.

Use candles & lamps when it's darker

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  • Put your camera next to, or in front of, a lamp and let that be your main source of light for your face.
  • Put a candle or dim lamp behind you to give your background some characters.
  • Avoid ceiling lights as much as you can.
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